Famous Surrounding at Fashion Week by Berns

Yvan Rodic-Facehunter/Susanna Lau-Susie Bubble/Gunnar Hämmerle-Styleclicker
Photos belongs to Style Taxi

Fashionweeks and meeting famous people from the Online fashion world, that is something that belongs togehter. On my first Day at Fashion Week by Berns, I met Yvan Rodic after the fashion show from Dagmar at Berns Salonger. In the inside of the Mercedes Benz Pavillon at Kungsträdgarden, I saw Susanna Lau from Style Bubble seating in the first row at the Ewa i Walla fashion show. I real like to see the german photograph Gunnar Hämmerle from Styleclicker. It was very curious that I didn't saw somebody from the german press at Fashion Week by Berns.

IBEYOPRSTUDIO Stockholm

Photos belongs to Style Taxi
On the second day of my journey at Stockholm. I visit the IBEYOPRSTUDIO, regarding to my Fashion Week by Berns schedule. I thought they would be a offsite fashion show but I was wrong. There should be an interview opening with a Swedish designer at midday but I went there at 11 AM, like my follow up chart says. Anyways, I get to see the upcoming Kate Moss designs for Longchamp handbag line and fallen for that Swedish interior that I want to share with you. The Ibeyostudio was founded in January 2004 by Lotta Lunquivst. Clients at the showroom are: April 77, Bruuns Bazaar, BZR, David & Martin, Fredericia Furniture, Lick my Label, Longchamp and Sandra Backlund to name just a few brands.

Odeur- Tales of Undefined Gravity

Photos belongs to Style Taxi
Odeur presented there seventh collection called Tales of Undefined Gravity at Fashionweek by Berns. It is a story that continues to challenge conventional notions of how basic garments are constructed. Petter Hollstörm and Gorjan Lauseger using for the collection dark scale of colours, mix of materials and details of metallic silver. Odeur was founded in Stockholm 2006 as a brand experiment, using a specfic white, light and clean scent instead of visual logotype to label the graphic and dramtic with playful garments.

Beckmans XV- nd/ Melonia/ Photoshop Disasters

nd by Isabelle Lundh
Ham a son of Noah founded in mythology the Kingdom of Kithara. On crossing the Nile as nomads their religion and language fell from wisdom, they pulled out their front teeth like the natives and forgot their names. The Hamitic Family is actually a dated name and a group of tribes with roots in Africa. Isabelle says that she found in these her inspiration, the bejewelled man.






Melonia by Naim Josefi
Naim explains his designs so: I have created a futuristic collection that visualises an ideal society.
The silhouette symbolises the need for mutual respect and cooperation, while the collection as a whole radiated a strong opimism and a genderless, unprejudiced way of thinking. These collection caught my eye at the Beckmans Fashion Show, defintely not wearable but just something different.



All Photos belongs to Style Taxi
Photoshop Disasters by Tove Jansson
Tove says about her fashion line: Anything is possible in the ideal digital world. But sometimes, this ambition to attain one's personal image of perfection is too high, and the image is distorted into something that bears no resemblance to reality and a Photoshop Disasters is born.

Beckmans XV- Testostorone/ Melt / Atmospheric Pressure for 2010

I- Testostorone by Martin Aaslund
Testostrone is based on the body-building culture, pumped up anabolic volumes, sweat marks and well oiled bodies. Martin Aaslund said: The focus of my exploration of a new male ideal, a homage to masculine sensuality.




II- Melt by Frida Seth
The Melt collection is a play between contrasts and materials. Everything melts and disperses. A sequence. A movement. A feeling. A continuous ongoing transformation. I love these fringes!




All Photos belongs to Style Taxi
III- Atmospheric Pressure by Madeleine Vintback
The characteristic of being caused by variations in atmospheric pressure are storms, typhoons and hurricanes. Ms Vintback says about her line: In an era where our climate is growing increasingly unreliable, these phenomena are becoming more frequent and this prompted me to take the dynamics of these forces as the starting point for my creations. I'm so proud of the model with the huge black-silver plateau boots that she didn't slip and fall.